UTM online URL Generator

UTM online URL Generator Introduction

1. utm (the abbreviation of urchin tracking module), is used to evaluate the (traffic/access) effects of internet activities, events, and specific pages in different scenarios.

2. utm url is a url with utm parameters added. by analyzing utm parameters, it analyzes the traffic and access effects of different channels, sources, and activities.

3. the parameters in utm are composed of the following 5 parameter fields, and different fields have different functions.

(1) utm channel: used to describe traffic channels or sources. such as: douyin, weibo, baidu, google, facebook, etc.

(2), utm media: used to describe the media attributes delivered. such as: social (social media), forum (forum), email (email marketing).

(3) utm activities: used to describe marketing activities. such as: double 11 promotions, 618 activities, etc.

(4), utm content (optional): used to distinguish different content or variants of the same campaign.

(5), utm keyword (optional): represents keywords, used to distinguish different advertising delivery.

4. note: this tool will escape the spaces and chinese in utm parameters.